Washington, DC
(703) 957-5787

About CFM Communications

Who we are

CFM Communications is a boutique communications firm that specializes in communications strategy and development, and thought leader positioning. While our experience is broad and diverse, we hold a special expertise in the payments industry and financial services sector.

Our award-winning team believes effective communication is both art and science. We work hard to build collaborative partnerships, deliver useful, usable content, and explain complex concepts in clear, concise language that people understand.

In short, we make your content work for you.

More About Us

  • We Understand the Payments Industry and Players

    With more than 25 combined years of payments industry experience, we understand the industry's opportunities and challenges, as well as its players.

  • We Connect People and Ideas

    Ideas don't change the world. People do. That's why we connect people with ideas and each other, building relationships that spark innovation and turn vision into reality.

  • We Believe in the Power of Story

    Stories move people to action. We excel at combining written and visual tools to tell your organization's story to create positive change and drive bottom-line results.

  • We're Really Good at What We Do

    We take pride in our work and it shows. Our team members have received multiple awards and national recognition for their work.

Meet the CFM Communications Team

Colleen Morrison

Principal, Executive Strategist, Dreamer

Colleen is an award-winning, executive-level communications strategist and thought leader with extensive experience in the payments industry and financial services sector. She believes branding and communications strategies serve as the heart of an organization, extending its mission and vision to target audiences through the right tactics and vehicles. As principal at CFM Communications, Colleen collaborates with leadership teams to develop integrated communications strategies and programs to solidify positioning and influence the marketplace. From thought leader initiatives to communications strategy to education programs, Colleen brings creativity, energy, and enthusiasm to each project she oversees.

She excels at creating content-rich strategies and promotions that deliver results. In addition, she is a contributor to the Independent Banker, the award-winning monthly publication of the Independent Community Bankers of America.

Colleen holds a Bachelor of Arts in English Literature from the University of Virginia. When she’s not busy collaborating with her clients, you can find Colleen spending time with her husband and two sons or – quite literally – running through her neighborhood. She resides in St. Michaels, Md.

Mary J. Yerkes, CELDC, CBBSC

Senior Associate, Chief Content Strategist, Word Geek

Mary is an award-winning writer, content strategist, and communicator who specializes in executive-level communications and content strategy and development for the financial services sector and payments industry. She is also a certified executive and leadership development coach (CELDC) and a certified brain-based success coach (CBBSC).

As a senior associate and chief content strategist for CFM Communications, Mary takes a lead role in project management and communications planning for executive teams and their organizations. A skilled journalist and ghostwriter, Mary also covers payments industry events and conferences. Her depth and breadth of experience make her a top choice for more substantial, content-rich materials, including white papers and feature articles. 

Mary is also a widely published writer, whose work appears in numerous print and online publications in the general and inspirational markets, including the Independent Banker,  the award-winning monthly publication of the Independent Community Bankers of America, Associations Now, and more.

She enjoys good books, stimulating conversations, and strong coffee.

Kendra Beasley

Vice President, Communications

Kendra is a senior-level communications strategist with wide-ranging experience in the payments and financial services sector, as well as nonprofit and association industry verticals. She specializes in the development and execution of multifaceted communications campaigns that blend content, media relations and targeted promotions to deliver results that position, foster and grow products and brands. As Vice President at CFM Communications, Kendra works with organizational leaders to identify communications needs and goals and outlines and delivers tailored and holistic communications campaigns to meet, and exceed, identified goals.

Kendra holds a Bachelor of Arts in Journalism from the University of Richmond. When not developing communications campaigns, she enjoys spending time with her family. She is an avid sports fan and enjoys rooting her children on whether on the pitch, football field or basketball court. A resident of Northern Virginia, she also enjoys cheering for her favorite professional football team, the Washington Redskins.

Carin Moonin

Content Strategist

Carin Moonin takes pride in taking complicated concepts and turning them into communications that are clear, creative, and engaging. She is an award-winning writer, communicator, and content strategist who has worked for the past two decades with leaders in industries including payments, finance, science, healthcare, and advertising.

Her work includes material such as website content, videos, speeches, white papers, press materials, content strategy, magazines, ads, articles, and more for widely varied audiences. Carin has also managed multi-country communications and creative teams and the development of localized marketing strategies for global agencies. She also provides conference coverage and meeting scripting.

Carin holds Bachelor’s and Master’s degrees in Writing and Science Writing, respectively, from Johns Hopkins University. She currently lives, writes, and runs in Portland, Oregon.

Join Our Team!

Writer, Strategist, Designer, and More

Interested in joining our dynamic team of experts? We’re always looking for strategic thinkers, communications and marketing professionals, writers, content strategists, and skilled designers. If you are an experienced industry professional looking for a creative, flexible work environment with imaginative colleagues and interesting clients, contact us today!

We would love to work with you. How can we help?

Contact Us Today